Thursday, March 17, 2011

World Water Day 2011 Media Advisory - Secretary Clinton featured, plus Social Media Campaign


**World Water Day 2011**

"Together, We Are Solving the Global Water and Sanitation Crisis"

Featuring U.S. Secretary of State Hillary Clinton at March 22 Event in Washington, DC

World Water Day Coalition
Washington, DC Events and National Social Media Campaign:
One Week for Water

Friday, March 18 – Friday, March 25, 2011

Press Contact:
WASH Advocacy Initiative
Steff Hedenkamp, 816-506-4630
John Oldfield, 202-293-4049


What:  One Week for Water National Digital and Social Media Awareness Campaign

When: March 18 – March 25

Who:  Nearly 25 nonprofits, part of the World Water Day Coalition working to solve the Global Water Crisis, have come together to activate a digital and social media awareness campaign in celebration of World Water Day 2011.

Why:  The online/viral campaign asks people to "donate their voice" on either Twitter or Facebook to the cause for one week. Starting Friday, March 18, and for one week, one item will be posted each weekday on a donor’s account. The groundbreaking national digital and social media campaign goal is to attract more than 1 million listeners.



What: Making Progress Learning Forum

Media invited to interview forum experts, but not to attend this invite-only event.

Who:  Water and sanitation experts from The Nicholas Institute at Duke University, Safe Water Network, Water For People, The Water Institute at UNC, and World Bank Group

Why:  As new approaches to address global safe drinking water and sanitation become more refined and successful, water and sanitation experts will discuss:

• Private Sector Participation in Water Supply
• Achieving Operational Sustainability
• Revisiting the Silent Tsunami
• Climate Change Adaptation and Water, Sanitation and Hygiene
• Accountability and Transparency


What:  World Water Day Cross-Sectoral Working Groups

Media invited to interview participants, but not to attend this invite-only event.

Who:  Leading international organizations including: Academy for Educational Development, Bread for the World, CARE, Catholic Relief Services, Conservation International, Millennium Water Alliance, Natural Resources Defense Council, The Nature Conservancy, PATH, WaterAid, and the World Wildlife Fund

Why:  Leaders of the global community are pooling their resources to focus their attention on water and sanitation and the urgent need for action. Working groups will include:

• Integrating Advocacy to Improve Access to Nutrition, Safe Water and Health
• Breaking the Silos: Aligning the Water, Sanitation, and Education Agendas
• Water, Sanitation and Hygiene & Healthy Ecosystems: Advancing Freshwater Management Through Integrated Water, Sanitation and Hygiene Programs

What:  Water for the World: U.S. and World Bank Commitments to Global Water and Sanitation

**Featuring U.S. Secretary of State Hillary Clinton**

Media are invited to this high-level leadership event and to interview select panelists.

Where:  World Bank Atrium

Enter on H Street between 18th Street and 19th Street NW, Washington, DC

When: 12:30PM – 2:30PM (plan to arrive by 12 noon for security)

Who:  Featuring U.S. Secretary of State Hillary Clinton and high-level leadership from the World Bank, and commitments from the philanthropic and corporate sectors to help solve global water and sanitation challenges. The event will feature the signing of a Memorandum of Understanding between the U.S. Government and the World Bank.

More information will be made available shortly. Please RSVP at your earliest convenience with your name and affiliation/organization to Paz Ovidi, movidi (at) Please indicate “RSVP World Water Day” in the subject line.


What:  Congressional Briefing during World Water Advocacy Day on Capitol Hill

Media are invited to this luncheon briefing event and to interview select panelists.

Where:  Cannon Caucus Room, Cannon House Office Building, 283 1st Street SE, Washington, DC

When:  11:30AM – 12:30PM (plan to arrive by 11:00AM for security)

Who:  Participants from around the world are joining together for Advocacy Day to show their support for water, sanitation, and hygiene issues and urge continued support from Members of Congress. Coordinating international organizations include: Millennium Water Alliance, Procter & Gamble, PSI, and WaterAid.

Importance of World Water Day 2011:

The U.N. designates March 22 as the day of the year to spotlight the global safe water and sanitation issue and the collective efforts underway to get solutions to those in need. This year, a coalition of diverse U.S.-based groups is calling for increased commitments by the U.S. government and private citizens to reduce poverty, disease and hunger by helping to improve sustainable access for the one out of every eight people who lack safe drinking water and the two out of every five people who lack adequate sanitation.

During One Week for Water in Washington, DC, World Water Day 2011 Coalition members will mark the significant progress that has been made globally towards achieving the Millennium Development Goal (MDG) for water. The world is on track to meet the MDG targets for water, and in sub-Saharan Africa, access to drinking water has improved 22 percent since 1990. However, many of the most vulnerable countries remain underserved. Sub-Saharan Africa, for example, is home to 40 percent of those without safe water, with at least 15 countries in the region not on track to meet the MDG target.

World Water Day 2011 events will highlight how investing in water, sanitation and hygiene makes economic, social, and financial sense, and how prioritizing water and sanitation in developing countries creates ripple effects that make this investment one of the smartest and most cost-effective in tight economic times: every $1 invested in water and sanitation improvements returns on average $8 in increased economic productivity and averted healthcare costs.

About the Coalition for World Water Day

A diverse coalition of water, sanitation, hygiene and health organizations has come together for World Water Day 2011. Its goal is to raise awareness and call for stronger commitments and more robust action to ensure universal access to safe drinking water and sanitation. The global safe drinking water crisis can be solved with solutions available today. The 2011 coalition includes Catholic Relief Services, CARE, charity: water, Church World Service, Drop in the Bucket, Food for the Hungry, Global Water Challenge, International Relief & Development, Lifewater, Living Water International, Millennium Water Alliance, Natural Resources Defense Council, PATH, Procter & Gamble, PSI, Save the Children, Tetra Tech, WASH Advocacy Initiative, WaterAid, Water For People,, World Vision, and Water and Sanitation Program.


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