World Toilet Summit / Trillion Dollar Market

I hope as many of you as possible are planning to join Jack Sim and his colleagues at this year's World Toilet Summit in Philadelphia, Pennsylvania (Oct 31 - Nov 3).

Below are a couple of paragraphs from a press release I received yesterday about the event. More information at http://www.worldtoilet.org/.

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TRILLION DOLLAR MARKET

The theme of the 2010 ICC World Toilet Summit is “2.6 Billion Sanitation Business Opportunities.” This strategy intends to engage large corporations by demonstrating the staggering size and profit potential that lies in providing the poverty sector with access to quality toilets at affordable prices. The global sanitation crisis affects nearly 40% of the world population who live on less than $2 USD per day. People living without toilets belong to a consumer group at the bottom of the economic pyramid who live in relative poverty, but collectively have purchasing power representing a $5 trillion USD market.

Aside from reaching business decision makers, another objective of bringing the WTS to the U.S. is to dramatically heighten awareness of the global sanitation crisis among U.S. policymakers, organizations, and the general public in order to continue to grow support for this cause, both short- and long-term.

“We are so proud to be part of this initiative,” stated ICC PMG Group Executive Director Jay Peters. “The attendees and other participants of this powerful conference will benefit tremendously from the expanded and richer conference and expo offerings, as well as invaluable networking opportunities for future business ventures that wouldn’t otherwise be available to them. It will be outstanding for our organizations, the entire plumbing industry and the businesses that serve them, as well as the entire world.”