Monday, April 6, 2009

Aveda Lights the Way for Clean Water

Blogging on Water readers know that women in many parts of the world walk up to 6km to fetch safe water for their households. Then they walk to find firewood or cow dung or kerosene to burn to make that water potable enough that it won't kill their children.

Aveda is giving its fans the opportunity to do the same (minus the 45 pounds of cholera-infested water on their heads and the breathing cow dung fumes parts) for Earth Day April 22. Check out their Walk for Water and take a minute to read about Aveda's CSR work on Earth Month here.

If salons are your thing, as I know they are for at least one Waterblogger fan, stop by an Aveda outfit, do your do, and invest in a Light the Way Candle, made with certified organic French lavender (mmmm certified organic French lavender...) 100% of the proceeds go to support Global Greengrants Fund's (GGF) water-related projects.

Let's move some candles people.

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