Beat the Rush

One of the things that keeps me awake at night is that the global safe drinking water and sanitation sector can't compete with Heifer International during the holiday buying frenzy and the end-of-year search for tax breaks. Buying two shares of a pig or a flock of chicks strikes me as more fun than buying a toilet or a pump.

But WaterAid comes close:

How about a puppet show for hygiene promotion for 31 quid, or a soap-making business for 100?

One of the keys to attracting more financial and political support for the water is telling the right stories to the right people, and making it fun. Go WaterAid.